#5daymarketingchallenge

Over the past few days we have witnessed a surge of activity on Facebook encouraging all levels of photographers to leap into the “5-day black and white photo challenge”. The impact on my Facebook thread has been inspirational, the sheer quality of the images and enthusiasm for the challenge is a real credit to all creatives within our industry. With hope, I quest you all to have the same level of enthusiasm and creativity for the Aspire 5-day marketing challenge.

As you know the photography industry is never far from my mind, nor is the development of those within the industry. One of the most challenging aspects for the professional photographer is marketing. One observation I felt inspired to share before I launch the #5daymarketingchallenge is this; you will be marketing your business when you don’t realise you are! During your #5daymarketingchallenge become alert to those activities linked to developing your business and your profile within the community.  How are you currently attracting clients? Now is the time to find courage; market your photography like “Elvis Presley’, in a style and manner that is all about being a showman or woman. Show off, celebrate your skills as a photographer and simply be prepared to wave a little fairy dust over what you do to attract the right clients into the business.

Your business needs to perform from a creative stage, it needs a platform to showcase the very best of what you do.  Make sure you utilise all marketing threads that are currently building your business and if you have attended Aspire workshops dust down those notes, refer back to all the advise we gave you and tap into the wealth of knowledge and advise that has the power to transform your business.

The #5daymarketingchallenge is all about the guiding you into marketing engagement

We quest you this!  Create a plan for the next 5 days that implements a marketing task into your business everyday for 5 days.  Each day you set your task nominate a fellow photographer   Below are some clues to get you started …

Social media

Get the best from your lightblue database

Blogs and blogging

Business networks and collaborations

Exhibitions and trade shows

Communicating with loyal clients

I would like to kick start this campaign by nominating the following photographers and encourage all to inspire others with this challenge.  You must share this challenge onto the Aspire Facebook page whilst nominating a friend in the industry who you believe will benefit from marketing activity of this nature.

Andrea Denniss

Michelle Wiggett

Amber Northfield

Stephen Baugh

James Dean

Nicola Morton

Marta May

Gerri Campbell

Shane Webber

Katie Teesdale

Good luck!  x