The focus of this year’s seminars is around creating an effective sales process and something that sits more comfortably with most photographers who hate the thought of ‘selling.’

Something that you should do every year is to review the timeline of your business so that you ensure you are ‘setting the right expectations’ from the word go. If you review every point of contact within the journey the client takes with you and your business, and ensure that each communication is an opportunity to reinforce the message and expectation then you will find that the resulting ‘sales process’ is easier and more profitable.

Review what you say on your website – do you mention products and prices enough?

Do you introduce the options and the average customer spend in the phone conversations that you have at the point of enquiry?

Do you reinforce all the information in any written communication you send out?

Do you follow up?

Do you use the actual shoot as an opportunity to show products

Do you ‘shoot to sell?’

Do you have a pro active, hands on sales experience?

This timeline and beyond will be explored in these seminars in great detail to ensure that by the time you reach your sales process with your clients 80% of the work will be done.

Jane Breakell X